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Mark G. Danes

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Regional Destination Marketing and Economic Development Specialist

Mark G. Danes

Design

80%

Branding

90%

Web Design

88%

In addition to a dynamic career in public relations, marketing and brand management, Mark Danes has been deeply involved in economic development and destination marketing for more than twenty years. He has served as tourism commissioner for the state of Virginia, where he built a regional brand for the Eastern Shore of Virginia, themed, ESVA “You’ll Love Our Nature.” He also served on the industrial development board of Cape Charles, Virginia and Charleston, South Carolina, the latter of which was responsible for attracting corporations such as Boeing, Bosch and SPAWAR, as well as helping build a new brand for Seabrook Island. He has also been active implementing community development programs with Rotary clubs in Virginia, South Carolina, North Dakota, Iowa and New York.

During his corporate and higher education work his clients have included IBM, American Express, Merrill Lynch, Johnson & Johnson, Coca-Cola, TRW, Bank of America, Virginia Beach CVB, Continental Airlines, Atlantic Mutual Insurance and others.

Mark’s work in higher education includes posts as Director of Marketing for The Citadel in Charleston, SC; Associate Vice President for the University of North Dakota; Chief Marketing and Communications Officer for Des Moines University; and, Vice President for Marketing and Communications at Alfred University in Alfred, New York.

He is passionate about creating sustainable brands for regions that generate visibility and traffic that leads to expanded business through tourism marketing efforts. This work involves creating sales and media relations plans that attract grant and venture capital investments in infrastructure, programming and novel attractions.

Life was hard

… for the early pioneers, and those who followed, as they worked to clear the land, built homes, and attempted to live on the crops and livestock they raised. As people got settled and land was better cleared, they were able to focus on businesses other than farming. Commerce began to thrive as products were made for sale, both locally and regionally; for example, potash, maple sugar, cheese, and surplus crops.

As most of the early settlers were Seventh Day Baptists, they brought their ideals and common religious practices to Alfred: ideals that strongly influenced the development of the town for over one hundred and fifty years. Their Saturday Sabbath-keeping meant that businesses were closed on Saturdays and open on Sundays. They were fairly liberal minded. As a result, they were strong abolitionists who worked to abolish slavery by vocally opposing it, participated in the Underground Railroad, and volunteered to fight in the Civil War. They were also much more open in their attitude toward women’s rights than most other people of their time.

The 1851 opening of the Erie Railroad had a major effect on day-to-day life in Alfred. Agricultural goods (including dairy and cheese products) were now easily shipped to larger markets and travel between cities was opened up as passenger trains ran the lines. A notable section of the railroad, “Tip Top” Is just over the hill from Alfred. it was so named because it’s the highest point on the Erie line between New York City and Chicago. Early steam trains had to work hard to make it over the top.

Small and large businesses flourished in the town during the nineteenth century as did the educational system. The Alfred Select School opened in 1836 to provide an education beyond the local one room schoolhouses. Open to both men and women, it soon grew and became Alfred Academy in 1843 and was incorporated as Alfred University in 1857. Due to the liberal nature of the townspeople and to strong leaders, the students were exposed to women’s rights and equality for all people at an unusually early time. Famous speakers often came to town: Frederick Douglass, Julia Ward Howe, Sojourner Truth, and Susan B. Anthony, to name a few.

The Celadon Terra Cotta Company, opened in 1888 and was soon producing decorative roof tiles made from the local shale, which, when fired in a kiln, turned a distinctive terra cotta reddish color. Many structures in Alfred still have roofs constructed with these tiles, which give our community a special aura, and speak of this important ceramics history. Celedon co-founder John Jake Merrill, also a New York State Tax Commissioner, was instrumental in obtaining the passage of the 1900 bill establishing the New York State School of Clayworking and Ceramics. This became the current New York State College of Ceramics at Alfred University. A second factory, operated by the Rock Cut Clay Company (later called the Alfred Clay Company), opened in Alfred Station and produced bricks and roofing tiles.

Continuing the expansion of educational offerings, the School of Agriculture opened with more state funding in 1908 as New York State was looking for ways to provide rural youths instruction in agriculture and domestic science. This school was eventually incorporated into the State University of New York when that formed in 1948, and is today known as Alfred State College.

While the institutions of higher education play a central role in Alfred’s daily activities, it’s important also to remember that no town is complete or flourishing without volunteer organizations that work toward noble and good causes, or the businesses that provide essential goods and services. Alfred’s history, past and present, is full of such organizations and businesses, some of which have operated for decades while others lasted only a short time.

Many wonder how Alfred got its name but no one can give a definitive answer. The most likely theory is that it is named for Alfred the Great, king of the Saxons in England, also known as the “Education King.” Whatever the truth, the community of Alfred prides itself not only on its role in education, (preschool through doctoral programs) but also on its longstanding and rich ceramics heritage.

This Alfred History has been adapted and condensed from a history of Alfred written by Laurie Lounsberry Meehan, Alfred historian, and was originally written as the introduction to the book “Alfred and Alfred Station”.